1. Introduction
This Privacy Policy explains how Unlocked Media Ltd collects, uses, and protects your personal data when you use this website and its interactive quiz.
It covers:
• who we are
• what data we collect
• how and why we use your data
• how long we retain your data
• your rights under applicable data protection laws
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and, where applicable, the EU General Data Protection Regulation (EU GDPR).
2. Who We Are (Controller)
Unlocked Media Ltd, with its registered address at Suite A, Bank House, 81 Judes Road, Egham TW20 0DF United Kingdom, is the data controller responsible for the processing of personal data collected through this website. If you have any questions regarding this Privacy
Policy or the processing of your personal data, you can contact us at support@brainimprove.uk.
3. Nature of This Website
This website provides general informational content and an interactive online quiz. It is designed to offer general lifestyle-based insights based on user inputs. The website does not sell products or services. After completing the quiz, users may be redirected to third-party websites where products or services may be offered. These third-party providers are independently responsible for their own data processing and privacy practices.
When you are redirected to third-party websites, tracking and data processing may also be carried out by those third parties independently. We recommend reviewing their privacy policies separately.
4. What Data We Collect
When you use this website, we may collect personal data that you voluntarily provide as part of the quiz. This includes information such as your age range, gender (which may be optional), and responses to questions relating to your lifestyle, habits, and daily routines. These inputs are general in nature and are intended to provide non-binding insights. We do not intend to collect or process special categories of personal data, such as health data within the meaning of Article 9 GDPR. The quiz is designed to avoid collecting medical or diagnostic information and should be understood as a general self-assessment tool rather than a health-related evaluation.
In addition, if you contact us directly, we may collect your name and email address to respond to your inquiry. We may also automatically collect certain technical and usage data when you access the website, including your IP address, browser type, device information, pages visited, date and time of access, and referring URLs.
We also use cookies and similar technologies to collect information about how users interact with the website. These technologies help us ensure the functionality of the website and improve the user experience.
5. Purposes of Processing
We process personal data to operate and provide the functionality of the quiz, to generate general and non-binding insights based on user inputs, and to improve the performance and usability of the website. We may also use the data to analyse how users interact with the website in order to optimise content and functionality, as well as to ensure the security and integrity of the platform. The results generated by the quiz are based solely on the information provided by the user and do not constitute automated decision-making within the meaning of Article 22 GDPR, nor do they produce legal or similarly significant effects.
6. Legal Basis for Processing
The processing of personal data is based on your consent pursuant to Article 6(1)(a) GDPR when you voluntarily provide information through the quiz or when you contact us. In addition, we rely on our legitimate interests pursuant to Article 6(1)(f) GDPR, in particular to operate, improve, and secure the website and to analyse its use.
7. Sharing of Data
We do not sell your personal data to third parties. However, we may share data with service providers who support us in operating the website, such as hosting providers, analytics services, and technical infrastructure providers. These service providers act as data processors and are contractually obligated to process personal data only in accordance with our instructions and applicable data protection laws.
After completing the quiz, you may be redirected to external websites. Please note that these third-party websites operate independently from us, and we have no control over their data processing activities. Their respective privacy policies apply once you leave our website.
8. International Data Transfers
As a company based in the United Kingdom using international service providers, personal data may be transferred to countries outside the UK or the European Economic Area. Where such transfers take place, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions, in order to ensure an adequate level of data protection.
9. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy. Data collected through the quiz may be stored for a limited period for analytical and improvement purposes and may subsequently be anonymised. Personal data provided through direct contact is retained only for as long as necessary to handle the inquiry and any related follow-up.
10. Cookies
Cookies are small text files stored on your device that help us recognise your browser and improve your experience on the website. We use cookies to ensure the functionality of the website and to analyse usage patterns. You can control the use of cookies through your browser settings. Please note that disabling cookies may affect the functionality of the website.
Where required, cookies and tracking technologies are only used after you have provided your consent via a cookie banner or similar mechanism.
A “cookie” is a small data file stored by your Web browser on your computer or mobile device [hard drive]. It allows us to recognise your computer (but not specifically who is using it) upon entering our site by associating the identification numbers in the cookie with other customer information you have provided us. That customer information is stored on our secured database. A “web beacon” or “pixel tag” or “clear gif” is typically a one-pixel image, used to pass information from your computer or mobile device to a website.
We may contract with third parties who may use cookies and web beacons and collect information on our behalf or provide services such as credit card processing, shipping, promotional services, or data management. We call them our Customer Care Partners. These third parties are prohibited by our contract with them from sharing that information with anyone other than us.
Like many other websites, this website may make use of log files. The information inside the log files includes the IP address from which you access the Site, the type of browser and operating system you use to access the Site, the date and time you access the Site, the pages you visit, and the addresses of pages from where you followed a link to the Site. We may use such information to analyse trends, administer the Site, track user’s movement around the Site, and gather demographic information. Such information is not linked to any information that is Personal Information, with the exception of the IP address which might be used to identify spamming attempts.
Learn how to remove all cookies for your browser type here
11. Use of Advertising and Tracking Technologies
We may use advertising and tracking technologies provided by third-party platforms such as Meta (Facebook and Instagram) to analyse user behaviour, measure the eUectiveness of our advertising campaigns, and optimise our marketing activities.
These technologies may collect information such as your IP address, browser information, device information, and interactions with our website (e.g. page views, quiz interactions).
This data may be used to display relevant advertisements to you on other platforms (retargeting) and to evaluate the performance of our advertising campaigns.
In relation to certain processing activities, in particular when using Meta technologies, we may be considered joint controllers with Meta Platforms Ireland Ltd within the meaning of Art. 26 GDPR.
Further information on how Meta processes personal data can be found in Meta’s Privacy Policy.
The use of advertising and tracking technologies is based on your consent pursuant to Art. 6(1)(a) GDPR, where required by law.
12. Data Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure. Despite these measures, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.
13. Your Rights
Under applicable data protection laws, you have the right to access your personal data, request correction of inaccurate data, request deletion of your data, restrict processing, object to processing, and request data portability. You also have the right to withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. In addition, you have the right to lodge a complaint with a supervisory authority.
To exercise your rights, you may contact us at support@brainimprove.uk.
14. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in legal requirements or in our data processing practices. The latest version will always be available on this website.
15. Contact
If you have any questions regarding this Privacy Policy or the processing of your personal data, please contact us at:
support@brainimprove.uk
